Privacy policy

This Privacy Policy informs you of the manner in which your personal data are collected and processed when you provide them to 17 Sport, on the website:

17 Sport is committed to process your personal data in a transparent, confidential and secure manner.
In processing your personal data, 17 Sport recognises the importance of ensuring the protection and security of your privacy and personal data, and has established this Privacy Policy in accordance with the strictest criteria for the protection of personal data, as well as any applicable regulations, in particular the Data Protection Act 2018 and the General Data Protection Regulation (hereinafter referred to as "GDPR") of 27 April 2016, which came into force on 25 May 2018.
The way in which your personal data is processed and collected is applicable to all users of the Website. We invite you to read the content carefully. If you do not agree with the process put in place by 17 Sport, we ask you not to communicate any personal information about yourself and to stop using the Website. By continuing such communication, you acknowledge that you have been informed of the processing of your personal data and agree to it.
This Privacy Policy may be modified by 17 Sport at any time and without prior notice, in particular due to changes in legislation. The new section will apply as from the date of its posting on the Website. By communicating personal information after these modifications have been made, you accept the new section.
Consequently, in accordance with the GDPR and the Data Protection Act 2018, 17 Sport informs you of the following points:


The data controller is adidas AG, Company Number: HRB 3836 Adi-Dassler-Strasse 1, 91074 Herzogenaurach (“adidas”), the owner of this Website.
17 Sport, Company Number: 880 349 444, incorporated under the laws of France having its offices at 42 Rue des Tilleuls, Boulogne-Billancourt, 92100, France, operates the Website on behalf of adidas. In that respect, 17 Sport shall be deemed a data processor.
17 Sport has a data protection officer, who can be contacted at the following address: indicating in the subject of your message «For the attention of the Data Protection Officer».


Without limitation, personal data collected by 17 Sport include:
  • 2.1 name;
  • 2.2 date of birth;
  • 2.3 job title & profession;
  • 2.4 contact information such as email addresses and telephone numbers;
  • 2.5 demographic information such as post code, preferences and interests;
  • 2.6 financial information such as credit / debit card numbers;
  • 2.7 IP address (automatically collected);
  • 2.8 web browser type and version (automatically collected);
  • 2.9 operating system (automatically collected);
  • 2.10 a list of URLS starting with a referring site, your activity on this Web Site, and the site you exit to (automatically collected); and
  • 2.11 Cookie information (see Clause 6 below).
The collection of personal data from persons under the age of 18 is limited to their name, nationality and date of birth, which can only be provided by an adult.
Therefore, please ensure that your children do not transmit any personal data to us without your permission (including via the Internet). Should any such transmission occur, you can contact us directly at the following e-mail address:
We only collect information that is adequate, relevant and limited to what is necessary for the purposes for which it is processed ("data minimisation").
Your personal data may be collected when you subscribe to our newsletter: You have the possibility to subscribe to our newsletter on our Website. To do so, you must register and provide your email address.
When you register, you consent to the processing of your personal data that you have provided for the purpose of regularly sending the newsletter to the address that you have provided by ticking the dedicated box. Your consent to the processing of your personal data in this context has been given to us in a proactive, free and informed manner. At the end of each newsletter you will find a link to unsubscribe at any time. Your personal data will be deleted after you unsubscribe.


Your data is only accessible to those persons within 17 Sport and adidas who require access to it in the course of their duties and to our subcontractors, if any, who act in accordance with our instructions exclusively for the purpose of carrying out specific services.
17 Sport has entered into agreements with carefully selected third parties for hosting and maintenance of the Website, under the terms of which they undertake to ensure the protection and security of any personal data that may be communicated to them.


17 Sport only retains personal data about you for as long as is strictly necessary for the purposes identified in this Privacy Policy.The duration of conservation of your personal data varies according to the finality of their collection. However, this period does not exceed the period necessary for the purposes for which the personal data was collected.In particular, the data collected for the management of your subscription to newsletters are kept for a period of three years from their collection or from the last contact from you with 17 Sport. At the end of this period, we will delete your personal data unless you have agreed to give us your consent to continue receiving our newsletters.These retention periods do not prevent you from exercising your rights as detailed in Article 7 of this Privacy Policy.


By providing your personal data, you agree to their collection, transfer and storage for the purposes mentioned in this Privacy Policy.
17 Sport employs all technical and organisational security measures to ensure the protection of your personal data in accordance with the regulations.
To this end, we have put in place technical measures (such as firewalls) and organisational measures (such as a login/password system, physical safeguards, etc.).


Subject to your agreement, 17 Sport may use cookies in compliance with GDPR and the Data Protection Act 2018. Details of which cookies are used and for which purposes, are displayed at that you acknowledge having read in full.

7. Your RightS

In the context of the protection of your personal data, you have the following rights:

Right of access and communication of your personal data: You have the right to obtain from 17 Sport the confirmation that the personal data concerning you are the object or not, of a treatment and, if necessary, the right to access said personal data. Upon request, 17 Sport will provide you with a copy of your personal data being processed free of charge. The provision of other requested copies may involve administrative costs.

Right to portability of your personal data: You have the right to receive your personal data provided to 17 Sport in a structured, commonly used and machine-readable format and the right to transfer this data to a controller.

Right to erasure of your personal data –« right to be forgotten »:
You have the right to obtain from 17 Sport, the deletion of your personal data when one of the following reasons applies:
  • Your personal data is no longer necessary for the purposes for which it was collected or processed;
  • You withdraw the consent on which the processing of your personal data is based and there is no other legal basis for such processing;
  • ou object to the processing by virtue of the right to object and there is no legitimate interest to justify the processing;
  • In the event that your personal data is processed unlawfully.
Except contrary provisions, 17 Sport is not in the obligation to remove your personal data insofar as the treatment proves to be necessary to fulfill a legal obligation to which 17 Sport is subjected or with effect of declaration, exercise or defense of a right in the event of any litigation.

Right to object to the collection and processing of your personal data:
The exercise of this right is only possible in one of the following two situations:

Where the exercise of this right is based on legitimate grounds; or
When the exercise of this right aims to prevent the data collected from being used for commercial prospecting purposes.

You can exercise all these rights at any time by email to the following address: or by sending a letter to the 17 Sport address mentioned in article 1. In order to facilitate the processing of your request, we invite you to address your email or letter "for the attention of the Data Protection Officer".

Any request relating to the communication, portability, rectification, erasure, objection to the processing of your personal data, must be accompanied by a photocopy of a valid identity document signed by the person concerned and mention the address at which 17 Sport can contact the person making the request.

17 Sport undertakes to reply to your request for access, rectification or opposition or any other additional request for information within a reasonable period of time which may not exceed 1 month from receipt of your request.


In case of breach of your personal data, 17 Sport commits itself to notify it to the CNIL (Commission nationale de l’informatique et des libertés) in the conditions prescribed by the GDPR.

If you consider that 17 Sport does not respect its obligations with regard to your personal data, you can address a complaint or a request to the competent authority. In France, the competent authority is the CNIL, to which you can address a request by electronic way by clicking on the following link: